If you are keen to establish an active presence on social media, you must learn some tricks and tactics to engage your audience in an interesting manner. Social media is an unavoidable part of dental online marketing. Simply creating an account and posting whenever you feel like is not the right way to promote your dental practice. You need to have a different strategy altogether for social media. Decide the platforms (Facebook, Instagram or Twitter) and prepare a schedule to post content. It is necessary to post consistently failing which you will never gain a huge follower base.
Dos and Don’ts of Social Media Marketing for Dentists
Here are few dos and don’ts of social media for dentists that will guide you to create a successful strategy for your dental practice.
Use Images and Videos
‘A picture speaks more than words’ and this is exactly why you need to make use of images and videos. Include them in your posts and avoid publishing content only in text format. Visuals are powerful tools to grab eyeballs and they have proved to garner a positive response. Social media marketing for dentistswill be a huge success if you produce quality images and videos that can be easily consumed and shared by your target audience.
Do Not Post Pictures of Patients Without their Permission
Posting images are great but be sure you are not making your patients uncomfortable. Dentists often post ‘before and after’ pictures to show the difference in teeth post the treatment. But you need to make sure that the patient’s identity is not revealed. Posting any information that may seem like a breach of patients’ privacy or confidentiality will damage reputation and harm your dental practice. Quoting testimonials is also a part of digital marketing for a dental practice. Here again, you need to check if the patients are comfortable with their name or photos being disclosed on public platforms.
Connect to Your Website
Connect your social media profile to your website. Any visitor who lands on your website should be able to visit your social media pages. Place social media icons on your website that will redirect visitors to respective social media profiles if clicked. This way you can easily utilize the traffic generated by the website to increase followers on social media. If you can’t figure out how to integrate social media buttons into your website, you can seek the help of an agency that offers digital marketing for dentists.
Don’t Post Too Much
It is true that you need to post consistently. But that doesn’t mean you keep posting without any limit. Don’t bombard people with countless posts so much that they get annoyed and unfollow you. Whatever you post, it needs to be meaningful and provide value to prospective patients. If you keep posting irrelevant content multiple times a day thinking this would boost your follower base, be prepared to lose your existing followers as well. Hiring a dental digital marketing company is the best way to avoid such errors.
Also Read: Dos and Don’ts of PPC Advertising for Dentists
Conclusion
Need some help with marketing? Book a consultation with Dental Marketo, the best dentist digital marketing agencyand get access to a team of marketing professionals who can handle every aspect of marketing from SEO to online reputation management.
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